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                 <title>Robert A. Kelly, ArticleSlash Author</title>
                 <link>http://www.articleslash.com/</link>
                 <description>Robert A. Kelly - Last Articles - ArticleSlash.net</description>
                 <language>en-US</language>
                 <copyright>Copyright 2012 ArticleSlash.com</copyright>
                 <pubDate>Tue, 07 Feb 2012 16:26:05 -0500+00:00</pubDate>
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               <item>
                 <title><![CDATA[How to Win Big With Public Relations]]></title>
                 <category><![CDATA[Public-Relations]]></category>
                 <category><![CDATA[Business]]></category>
                 <description><![CDATA[Hopefully as a business non profit public entity or association manager you will switch from a tactical approach to public relations to one that emphasizes a strategic plan to achieve your managerial objectives You may even surprise yourself as you begin to persuade your key outside audiences to your way ..<p><a href=http://articleslash.com/108128>Link to the original site</a></p>]]></description>
                 <link>http://www.articleslash.com/Business/Public-Relations/108128__How-to-Win-Big-With-Public-Relations.html</link>
                 <pubDate>Thu, 11 May 2006 18:00:00 -0400</pubDate>
                 <guid>http://www.articleslash.com/Business/Public-Relations/108128__How-to-Win-Big-With-Public-Relations.html</guid>
               </item>

               <item>
                 <title><![CDATA[Public Relations Shock and Awe]]></title>
                 <category><![CDATA[Public-Relations]]></category>
                 <category><![CDATA[Business]]></category>
                 <description><![CDATA[You may be a business non profit public entity or association manager who has always viewed public relations through a tactical lens press releases broadcast plugs brochures plant tours etcetera In which case you might react with shock and awe at an approach to ..<p><a href=http://articleslash.com/108127>Link to the original site</a></p>]]></description>
                 <link>http://www.articleslash.com/Business/Public-Relations/108127__Public-Relations-Shock-and-Awe.html</link>
                 <pubDate>Wed, 10 May 2006 18:00:00 -0400</pubDate>
                 <guid>http://www.articleslash.com/Business/Public-Relations/108127__Public-Relations-Shock-and-Awe.html</guid>
               </item>

               <item>
                 <title><![CDATA[Try PR and Watch Something Interesting Happen]]></title>
                 <category><![CDATA[Public-Relations]]></category>
                 <category><![CDATA[Business]]></category>
                 <description><![CDATA[Try this as a business non profit public entity or association manager plan for and create the kind of external stakeholder behavior change that leads directly to achieving your managerial objectives And do so by persuading your key outside audiences to your way of thinking then move them to ..<p><a href=http://articleslash.com/108121>Link to the original site</a></p>]]></description>
                 <link>http://www.articleslash.com/Business/Public-Relations/108121__Try-PR-and-Watch-Something-Interesting-Happen.html</link>
                 <pubDate>Tue, 02 May 2006 18:00:00 -0400</pubDate>
                 <guid>http://www.articleslash.com/Business/Public-Relations/108121__Try-PR-and-Watch-Something-Interesting-Happen.html</guid>
               </item>

               <item>
                 <title><![CDATA[The Power of Applied Public Relations]]></title>
                 <category><![CDATA[Public-Relations]]></category>
                 <category><![CDATA[Business]]></category>
                 <description><![CDATA[Especially powerful when business non profit public entity and association managers plan for and create the kind of external stakeholder behavior change that leads directly to achieving their managerial objectives All the more so when they persuade those key outside folks to their way of thinking then move them to take actions that ..<p><a href=http://articleslash.com/108117>Link to the original site</a></p>]]></description>
                 <link>http://www.articleslash.com/Business/Public-Relations/108117__The-Power-of-Applied-Public-Relations.html</link>
                 <pubDate>Sun, 30 Apr 2006 18:00:00 -0400</pubDate>
                 <guid>http://www.articleslash.com/Business/Public-Relations/108117__The-Power-of-Applied-Public-Relations.html</guid>
               </item>

               <item>
                 <title><![CDATA[The Granddaddy of PR Strategies]]></title>
                 <category><![CDATA[Public-Relations]]></category>
                 <category><![CDATA[Business]]></category>
                 <description><![CDATA[Granddaddy because this public relations strategy has always been true and because it delivers to business non profit public entity and association managers the best value public relations has to offer Value in the form of doing something really significant about those important outside audience behaviors that MOST affect ..<p><a href=http://articleslash.com/94913>Link to the original site</a></p>]]></description>
                 <link>http://www.articleslash.com/Business/Public-Relations/94913__The-Granddaddy-of-PR-Strategies.html</link>
                 <pubDate>Wed, 26 Apr 2006 18:00:00 -0400</pubDate>
                 <guid>http://www.articleslash.com/Business/Public-Relations/94913__The-Granddaddy-of-PR-Strategies.html</guid>
               </item>

               <item>
                 <title><![CDATA[Ever Think of PR This Way]]></title>
                 <category><![CDATA[Public-Relations]]></category>
                 <category><![CDATA[Business]]></category>
                 <description><![CDATA[Instead of viewing public relations big guns as broadcast plugs press releases brochures and fun filled events as many managers do how about a sound public relations strategy combined with effective communications tactics leading directly to the bottom line perception altered ..<p><a href=http://articleslash.com/94896>Link to the original site</a></p>]]></description>
                 <link>http://www.articleslash.com/Business/Public-Relations/94896__Ever-Think-of-PR-This-Way.html</link>
                 <pubDate>Mon, 24 Apr 2006 18:00:00 -0400</pubDate>
                 <guid>http://www.articleslash.com/Business/Public-Relations/94896__Ever-Think-of-PR-This-Way.html</guid>
               </item>

               <item>
                 <title><![CDATA[PR Details That Make the Difference]]></title>
                 <category><![CDATA[Public-Relations]]></category>
                 <category><![CDATA[Business]]></category>
                 <description><![CDATA[Press releases broadcast plugs and brochures aside the real public relations breakthrough for business non profit public entity and association managers occurs when they plan for and create the kind of external stakeholder behavior change that leads directly to achieving their managerial objectives And doing so ..<p><a href=http://articleslash.com/94893>Link to the original site</a></p>]]></description>
                 <link>http://www.articleslash.com/Business/Public-Relations/94893__PR-Details-That-Make-the-Difference.html</link>
                 <pubDate>Sun, 23 Apr 2006 18:00:00 -0400</pubDate>
                 <guid>http://www.articleslash.com/Business/Public-Relations/94893__PR-Details-That-Make-the-Difference.html</guid>
               </item>

               <item>
                 <title><![CDATA[The Biggest PR Speed Bump of All]]></title>
                 <category><![CDATA[Public-Relations]]></category>
                 <category><![CDATA[Business]]></category>
                 <description><![CDATA[A single issue for example a potentially dangerous unattended perception among a key outside audience can spread like wildfire nudging ANY business non profit public entity or association closer to failure than success Remember it s what people BELIEVE to be true .<p><a href=http://articleslash.com/94890>Link to the original site</a></p>]]></description>
                 <link>http://www.articleslash.com/Business/Public-Relations/94890__The-Biggest-PR-Speed-Bump-of-All.html</link>
                 <pubDate>Sat, 22 Apr 2006 18:00:00 -0400</pubDate>
                 <guid>http://www.articleslash.com/Business/Public-Relations/94890__The-Biggest-PR-Speed-Bump-of-All.html</guid>
               </item>

               <item>
                 <title><![CDATA[Public Relations Use Its Core Strength]]></title>
                 <category><![CDATA[Public-Relations]]></category>
                 <category><![CDATA[Business]]></category>
                 <description><![CDATA[Do you take the core strength of public relations into account as you manage those communications tactics Because if you don t you re missing the sweet spot of public relations The communications tactics you employ must work together to create desired behavioral change in certain groups of people important to the success of your organization .<p><a href=http://articleslash.com/94887>Link to the original site</a></p>]]></description>
                 <link>http://www.articleslash.com/Business/Public-Relations/94887__Public-Relations-Use-Its-Core-Strength.html</link>
                 <pubDate>Fri, 21 Apr 2006 18:00:00 -0400</pubDate>
                 <guid>http://www.articleslash.com/Business/Public-Relations/94887__Public-Relations-Use-Its-Core-Strength.html</guid>
               </item>

               <item>
                 <title><![CDATA[The Mother of All Publics]]></title>
                 <category><![CDATA[Public-Relations]]></category>
                 <category><![CDATA[Business]]></category>
                 <description><![CDATA[Here s one public you had better not ignore the audience whose actions most affect your organization And that is where your attention should be directed I m talking about 8220 publics or key audiences like customers employees community residents union membership ..<p><a href=http://articleslash.com/94884>Link to the original site</a></p>]]></description>
                 <link>http://www.articleslash.com/Business/Public-Relations/94884__The-Mother-of-All-Publics.html</link>
                 <pubDate>Fri, 21 Apr 2006 18:00:00 -0400</pubDate>
                 <guid>http://www.articleslash.com/Business/Public-Relations/94884__The-Mother-of-All-Publics.html</guid>
               </item>

               <item>
                 <title><![CDATA[Managers Think You ve Got Total PR]]></title>
                 <category><![CDATA[Public-Relations]]></category>
                 <category><![CDATA[Business]]></category>
                 <description><![CDATA[Punchy press releases moving out the door Zippy ebrochures dazzling everybody New buzz all about your recent broadcast appearance With today s newspaper interview promising to be even better Sounds like you have total PR Sorry and here s what s missing Public relations activity that creates behavior change among your ..<p><a href=http://articleslash.com/94881>Link to the original site</a></p>]]></description>
                 <link>http://www.articleslash.com/Business/Public-Relations/94881__Managers-Think-You-ve-Got-Total-PR.html</link>
                 <pubDate>Fri, 21 Apr 2006 18:00:00 -0400</pubDate>
                 <guid>http://www.articleslash.com/Business/Public-Relations/94881__Managers-Think-You-ve-Got-Total-PR.html</guid>
               </item>

               <item>
                 <title><![CDATA[Moving Key Audiences to Take Action]]></title>
                 <category><![CDATA[Public-Speaking]]></category>
                 <category><![CDATA[Writing-and-Speaking]]></category>
                 <description><![CDATA[You know those really important outside groups of people whose behaviors can help or hinder any business non profit or association manager in achieving his or her objectives Are you persuading those key stakeholders especially those whose behaviors affect your unit the MOST to ..<p><a href=http://articleslash.com/90448>Link to the original site</a></p>]]></description>
                 <link>http://www.articleslash.com/Writing-and-Speaking/Public-Speaking/90448__Moving-Key-Audiences-to-Take-Action.html</link>
                 <pubDate>Fri, 28 Jan 2005 18:00:00 -0500</pubDate>
                 <guid>http://www.articleslash.com/Writing-and-Speaking/Public-Speaking/90448__Moving-Key-Audiences-to-Take-Action.html</guid>
               </item>

               <item>
                 <title><![CDATA[Does Public Relations Really Matter]]></title>
                 <category><![CDATA[Arts-and-Entertainment]]></category>
                 <category><![CDATA[Arts-and-Entertainment]]></category>
                 <description><![CDATA[It does if you want results like these Make sales prospects aware of your product and service values and convert many of them to customers Reinforce those same product and service values with your existing customers and keep many of them Boost your productivity by persuading your employees that you really do care about them ..<p><a href=http://articleslash.com/16126>Link to the original site</a></p>]]></description>
                 <link>http://www.articleslash.com/Arts-and-Entertainment/16126__Does-Public-Relations-Really-Matter.html</link>
                 <pubDate>Sat, 26 Feb 2005 18:00:00 -0500</pubDate>
                 <guid>http://www.articleslash.com/Arts-and-Entertainment/16126__Does-Public-Relations-Really-Matter.html</guid>
               </item>

               <item>
                 <title><![CDATA[Don t Get Caught With Your PR Down]]></title>
                 <category><![CDATA[Management]]></category>
                 <category><![CDATA[Business]]></category>
                 <description><![CDATA[Why risk the embarassment when with a little basic PR training you as a business non profit or association manager can always be ready for battle Never again will you fail to do something positive about the behaviors of those important outside audiences of yours that MOST affect your operation Never again will you fail to create ..<p><a href=http://articleslash.com/12626>Link to the original site</a></p>]]></description>
                 <link>http://www.articleslash.com/Business/Management/12626__Don-t-Get-Caught-With-Your-PR-Down.html</link>
                 <pubDate>Sun, 23 Jan 2005 18:00:00 -0500</pubDate>
                 <guid>http://www.articleslash.com/Business/Management/12626__Don-t-Get-Caught-With-Your-PR-Down.html</guid>
               </item>

               <item>
                 <title><![CDATA[Inoculate Yourself Against Bad PR]]></title>
                 <category><![CDATA[Public-Relations]]></category>
                 <category><![CDATA[Business]]></category>
                 <description><![CDATA[What is bad PR Well if you re a business non profit or association manager bad PR does nothing positive about the behaviors of those important outside audiences of yours that most affect your operation It fails to create external stakeholder behavior change leading directly to achieving your ..<p><a href=http://articleslash.com/12602>Link to the original site</a></p>]]></description>
                 <link>http://www.articleslash.com/Business/Public-Relations/12602__Inoculate-Yourself-Against-Bad-PR.html</link>
                 <pubDate>Mon, 24 Jan 2005 18:00:00 -0500</pubDate>
                 <guid>http://www.articleslash.com/Business/Public-Relations/12602__Inoculate-Yourself-Against-Bad-PR.html</guid>
               </item>

               <item>
                 <title><![CDATA[This is the Power of PR]]></title>
                 <category><![CDATA[Public-Relations]]></category>
                 <category><![CDATA[Business]]></category>
                 <description><![CDATA[The power of public relations is its ability to alter individual perception resulting in changed behaviors that lead directly to your organization s success Its power really lies in doing something positive about the behaviors of a business non profit or association manager s important outside audiences .<p><a href=http://articleslash.com/12568>Link to the original site</a></p>]]></description>
                 <link>http://www.articleslash.com/Business/Public-Relations/12568__This-is-the-Power-of-PR.html</link>
                 <pubDate>Wed, 26 Jan 2005 18:00:00 -0500</pubDate>
                 <guid>http://www.articleslash.com/Business/Public-Relations/12568__This-is-the-Power-of-PR.html</guid>
               </item>

               <item>
                 <title><![CDATA[Is This the PR You Thought You Were Getting]]></title>
                 <category><![CDATA[Public-Relations]]></category>
                 <category><![CDATA[Business]]></category>
                 <description><![CDATA[You know where you do something positive about the behaviors of those outside audiences that MOST affect your organization And where you do so by persuading those important external folks to your way of thinking then move them to take actions that help your department .<p><a href=http://articleslash.com/12564>Link to the original site</a></p>]]></description>
                 <link>http://www.articleslash.com/Business/Public-Relations/12564__Is-This-the-PR-You-Thought-You-Were-Getting.html</link>
                 <pubDate>Wed, 26 Jan 2005 18:00:00 -0500</pubDate>
                 <guid>http://www.articleslash.com/Business/Public-Relations/12564__Is-This-the-PR-You-Thought-You-Were-Getting.html</guid>
               </item>

               <item>
                 <title><![CDATA[Attention PR Shoppers]]></title>
                 <category><![CDATA[Public-Relations]]></category>
                 <category><![CDATA[Business]]></category>
                 <description><![CDATA[As a business non profit or association manager what do you want Publicity that delivers newspaper and talk show mentions or behavior change among your key outside audiences that leads directly to achieving your managerial objectives Special events that attract a lot of people or public relations that persuades your most important ..<p><a href=http://articleslash.com/12561>Link to the original site</a></p>]]></description>
                 <link>http://www.articleslash.com/Business/Public-Relations/12561__Attention-PR-Shoppers.html</link>
                 <pubDate>Wed, 26 Jan 2005 18:00:00 -0500</pubDate>
                 <guid>http://www.articleslash.com/Business/Public-Relations/12561__Attention-PR-Shoppers.html</guid>
               </item>

               <item>
                 <title><![CDATA[Same Old Same Old PR Still Tops]]></title>
                 <category><![CDATA[Public-Relations]]></category>
                 <category><![CDATA[Business]]></category>
                 <description><![CDATA[Like human nature over time the power of good public relations remains the same Whether you are a manager working for a business a non profit or an association at some point you will want or need to create outside stakeholder behavior change the kind that leads directly to achieving your ..<p><a href=http://articleslash.com/12550>Link to the original site</a></p>]]></description>
                 <link>http://www.articleslash.com/Business/Public-Relations/12550__Same-Old-Same-Old-PR-Still-Tops.html</link>
                 <pubDate>Wed, 26 Jan 2005 18:00:00 -0500</pubDate>
                 <guid>http://www.articleslash.com/Business/Public-Relations/12550__Same-Old-Same-Old-PR-Still-Tops.html</guid>
               </item>

               <item>
                 <title><![CDATA[PR Still a Mystery to Some]]></title>
                 <category><![CDATA[Management]]></category>
                 <category><![CDATA[Business]]></category>
                 <description><![CDATA[Unfortunately there are managers who define public relations by its applications Which explains neither its underlying strengths nor what PR is all about The casual observer is left with a confusion of tactical application oriented definitions of the public relations function Is it publicity Crisis management ..<p><a href=http://articleslash.com/12542>Link to the original site</a></p>]]></description>
                 <link>http://www.articleslash.com/Business/Management/12542__PR-Still-a-Mystery-to-Some.html</link>
                 <pubDate>Wed, 26 Jan 2005 18:00:00 -0500</pubDate>
                 <guid>http://www.articleslash.com/Business/Management/12542__PR-Still-a-Mystery-to-Some.html</guid>
               </item>

               <item>
                 <title><![CDATA[If I Were Coaching You]]></title>
                 <category><![CDATA[Public-Relations]]></category>
                 <category><![CDATA[Business]]></category>
                 <description><![CDATA[If I were coaching you as a business non profit or association manager on how to get the biggest bang for your public relations dollar I would sum it up for you this way Use the fundamental premise of public relations to produce external stakeholder behavior change ..<p><a href=http://articleslash.com/12529>Link to the original site</a></p>]]></description>
                 <link>http://www.articleslash.com/Business/Public-Relations/12529__If-I-Were-Coaching-You.html</link>
                 <pubDate>Wed, 26 Jan 2005 18:00:00 -0500</pubDate>
                 <guid>http://www.articleslash.com/Business/Public-Relations/12529__If-I-Were-Coaching-You.html</guid>
               </item>

               <item>
                 <title><![CDATA[PR The Thrill of a Good Idea]]></title>
                 <category><![CDATA[Public-Relations]]></category>
                 <category><![CDATA[Business]]></category>
                 <description><![CDATA[The notion that a business non profit or association manager can actually hold a big key to success in his or her own hands IS a thrilling idea And it becomes more thrilling as the manager actually alters individual perceptions leading to changed behaviors of key outside audiences Then persuades those ..<p><a href=http://articleslash.com/12521>Link to the original site</a></p>]]></description>
                 <link>http://www.articleslash.com/Business/Public-Relations/12521__PR-The-Thrill-of-a-Good-Idea.html</link>
                 <pubDate>Wed, 26 Jan 2005 18:00:00 -0500</pubDate>
                 <guid>http://www.articleslash.com/Business/Public-Relations/12521__PR-The-Thrill-of-a-Good-Idea.html</guid>
               </item>

               <item>
                 <title><![CDATA[PR A Potent Force for Success]]></title>
                 <category><![CDATA[Public-Relations]]></category>
                 <category><![CDATA[Business]]></category>
                 <description><![CDATA[What s REALLY potent for a business non profit or association manager is public relations ability to alter individual perception leading to changed behaviors And then to persuade those key outside folks to the manager s way of thinking and help move them to take actions that allow their department division or subsidiary ..<p><a href=http://articleslash.com/12519>Link to the original site</a></p>]]></description>
                 <link>http://www.articleslash.com/Business/Public-Relations/12519__PR-A-Potent-Force-for-Success.html</link>
                 <pubDate>Wed, 26 Jan 2005 18:00:00 -0500</pubDate>
                 <guid>http://www.articleslash.com/Business/Public-Relations/12519__PR-A-Potent-Force-for-Success.html</guid>
               </item>

               <item>
                 <title><![CDATA[PR Here s All You Need to Know]]></title>
                 <category><![CDATA[Public-Relations]]></category>
                 <category><![CDATA[Business]]></category>
                 <description><![CDATA[Above all you need to know that the right PR can alter individual perception and lead to changed behaviors Especially when you create external stakeholder behavior change the kind that leads directly to achieving your managerial objectives And all because the core of your public relations lies ..<p><a href=http://articleslash.com/12500>Link to the original site</a></p>]]></description>
                 <link>http://www.articleslash.com/Business/Public-Relations/12500__PR-Here-s-All-You-Need-to-Know.html</link>
                 <pubDate>Wed, 26 Jan 2005 18:00:00 -0500</pubDate>
                 <guid>http://www.articleslash.com/Business/Public-Relations/12500__PR-Here-s-All-You-Need-to-Know.html</guid>
               </item>

               <item>
                 <title><![CDATA[Maybe the Strongest PR on Planet Earth]]></title>
                 <category><![CDATA[Public-Relations]]></category>
                 <category><![CDATA[Business]]></category>
                 <description><![CDATA[Strong for business non profit and association managers when they use the fundamental premise of public relations to produce external stakeholder behavior change the kind that leads directly to achieving their managerial objectives And strong when they do something positive ..<p><a href=http://articleslash.com/12494>Link to the original site</a></p>]]></description>
                 <link>http://www.articleslash.com/Business/Public-Relations/12494__Maybe-the-Strongest-PR-on-Planet-Earth.html</link>
                 <pubDate>Wed, 26 Jan 2005 18:00:00 -0500</pubDate>
                 <guid>http://www.articleslash.com/Business/Public-Relations/12494__Maybe-the-Strongest-PR-on-Planet-Earth.html</guid>
               </item>

               <item>
                 <title><![CDATA[Is This Any Way to Run Your PR]]></title>
                 <category><![CDATA[Public-Relations]]></category>
                 <category><![CDATA[Business]]></category>
                 <description><![CDATA[You bet Especially for business non profit and association managers who REALLY need to persuade their key outside audiences to their way of thinking Then move them to behaviors that lead to the success of their department division or subsidiary Could this be you If so you may need to reduce your emphasis on tactical ..<p><a href=http://articleslash.com/12493>Link to the original site</a></p>]]></description>
                 <link>http://www.articleslash.com/Business/Public-Relations/12493__Is-This-Any-Way-to-Run-Your-PR.html</link>
                 <pubDate>Wed, 26 Jan 2005 18:00:00 -0500</pubDate>
                 <guid>http://www.articleslash.com/Business/Public-Relations/12493__Is-This-Any-Way-to-Run-Your-PR.html</guid>
               </item>

               <item>
                 <title><![CDATA[Why PR is an Engine for Economic Growth]]></title>
                 <category><![CDATA[Public-Relations]]></category>
                 <category><![CDATA[Business]]></category>
                 <description><![CDATA[Business non profit and association managers committing their public relations resources to 1 doing something about the behaviors of those important outside audiences that most affect their operation 2 creating the kind of external stakeholder behavior change that leads ..<p><a href=http://articleslash.com/12443>Link to the original site</a></p>]]></description>
                 <link>http://www.articleslash.com/Business/Public-Relations/12443__Why-PR-is-an-Engine-for-Economic-Growth.html</link>
                 <pubDate>Thu, 27 Jan 2005 18:00:00 -0500</pubDate>
                 <guid>http://www.articleslash.com/Business/Public-Relations/12443__Why-PR-is-an-Engine-for-Economic-Growth.html</guid>
               </item>

               <item>
                 <title><![CDATA[Right PR Empowers a Manager]]></title>
                 <category><![CDATA[Public-Relations]]></category>
                 <category><![CDATA[Business]]></category>
                 <description><![CDATA[Business non profit and association managers are in a stronger position to succeed when they use their public relations resources in a way that alters individual perception leading to changed external stakeholder behavior A mouthful but true Here s the obvious core of this approach persuade your most ..<p><a href=http://articleslash.com/12441>Link to the original site</a></p>]]></description>
                 <link>http://www.articleslash.com/Business/Public-Relations/12441__Right-PR-Empowers-a-Manager.html</link>
                 <pubDate>Thu, 27 Jan 2005 18:00:00 -0500</pubDate>
                 <guid>http://www.articleslash.com/Business/Public-Relations/12441__Right-PR-Empowers-a-Manager.html</guid>
               </item>

               <item>
                 <title><![CDATA[A Great Way to Do PR]]></title>
                 <category><![CDATA[Public-Relations]]></category>
                 <category><![CDATA[Business]]></category>
                 <description><![CDATA[As a business non profit or association manager trying to get a bang for your PR buck you could pretty much concentrate on simple print and broadcast mentions or for that matter the whole basket of tactical public relations weaponry including old favorites like high visibility speech appearances and newsworthy special events .<p><a href=http://articleslash.com/12433>Link to the original site</a></p>]]></description>
                 <link>http://www.articleslash.com/Business/Public-Relations/12433__A-Great-Way-to-Do-PR.html</link>
                 <pubDate>Thu, 27 Jan 2005 18:00:00 -0500</pubDate>
                 <guid>http://www.articleslash.com/Business/Public-Relations/12433__A-Great-Way-to-Do-PR.html</guid>
               </item>

               <item>
                 <title><![CDATA[PR Where it Matters Most]]></title>
                 <category><![CDATA[Public-Relations]]></category>
                 <category><![CDATA[Business]]></category>
                 <description><![CDATA[What s more crucial to the success of a business non profit or association than its most important outside audiences and stakeholders Nothing Those stakeholder behaviors directly impact virtually every management and operating activity of the organization From retail patronage recruiting .<p><a href=http://articleslash.com/12428>Link to the original site</a></p>]]></description>
                 <link>http://www.articleslash.com/Business/Public-Relations/12428__PR-Where-it-Matters-Most.html</link>
                 <pubDate>Thu, 27 Jan 2005 18:00:00 -0500</pubDate>
                 <guid>http://www.articleslash.com/Business/Public-Relations/12428__PR-Where-it-Matters-Most.html</guid>
               </item>

               <item>
                 <title><![CDATA[Move Key Audiences to Actions You Want]]></title>
                 <category><![CDATA[Presentation]]></category>
                 <category><![CDATA[Business]]></category>
                 <description><![CDATA[How Try a blueprint like this people act on their own perception of the facts before them which leads to predictable behaviors about which something can be done When we create change or reinforce that opinion by reaching persuading and moving to desired action the very people ..<p><a href=http://articleslash.com/12424>Link to the original site</a></p>]]></description>
                 <link>http://www.articleslash.com/Business/Presentation/12424__Move-Key-Audiences-to-Actions-You-Want.html</link>
                 <pubDate>Thu, 27 Jan 2005 18:00:00 -0500</pubDate>
                 <guid>http://www.articleslash.com/Business/Presentation/12424__Move-Key-Audiences-to-Actions-You-Want.html</guid>
               </item>

               <item>
                 <title><![CDATA[Are You the Culprit]]></title>
                 <category><![CDATA[Management]]></category>
                 <category><![CDATA[Business]]></category>
                 <description><![CDATA[Are you a business non profit or association manager who pretty much ignores your organization s important outside audiences If that s you do you realize how difficult you re making it to achieve the important behavior changes you really need and want I mean changes that lead directly to achieving your department .<p><a href=http://articleslash.com/12400>Link to the original site</a></p>]]></description>
                 <link>http://www.articleslash.com/Business/Management/12400__Are-You-the-Culprit.html</link>
                 <pubDate>Thu, 27 Jan 2005 18:00:00 -0500</pubDate>
                 <guid>http://www.articleslash.com/Business/Management/12400__Are-You-the-Culprit.html</guid>
               </item>

               <item>
                 <title><![CDATA[PR Let s Cut to the Chase]]></title>
                 <category><![CDATA[Public-Relations]]></category>
                 <category><![CDATA[Business]]></category>
                 <description><![CDATA[If your key that s KEY outside audiences don t exhibit the kind of behaviors that lead to results like these you need to take a closer look at your public relations effort Results like fresh proposals for strategic alliances and joint ventures rising membership applications customers ..<p><a href=http://articleslash.com/12393>Link to the original site</a></p>]]></description>
                 <link>http://www.articleslash.com/Business/Public-Relations/12393__PR-Let-s-Cut-to-the-Chase.html</link>
                 <pubDate>Thu, 27 Jan 2005 18:00:00 -0500</pubDate>
                 <guid>http://www.articleslash.com/Business/Public-Relations/12393__PR-Let-s-Cut-to-the-Chase.html</guid>
               </item>

               <item>
                 <title><![CDATA[What Kind of PR Makes Sense]]></title>
                 <category><![CDATA[Public-Relations]]></category>
                 <category><![CDATA[Business]]></category>
                 <description><![CDATA[For business non profit and association managers is it publicity that delivers newspaper and talk show mentions backed up by colorful brochures and videos combined with special events that attract a lot of people Or could your business non profit or association ..<p><a href=http://articleslash.com/12365>Link to the original site</a></p>]]></description>
                 <link>http://www.articleslash.com/Business/Public-Relations/12365__What-Kind-of-PR-Makes-Sense.html</link>
                 <pubDate>Fri, 28 Jan 2005 18:00:00 -0500</pubDate>
                 <guid>http://www.articleslash.com/Business/Public-Relations/12365__What-Kind-of-PR-Makes-Sense.html</guid>
               </item>

               <item>
                 <title><![CDATA[The Most Important PR In America]]></title>
                 <category><![CDATA[Public-Relations]]></category>
                 <category><![CDATA[Business]]></category>
                 <description><![CDATA[Just happens to be public relations activity that alters individual perceptions leading directly to changed behaviors PR pulls that off by persuading a manager s key outside audiences with the greatest behavior impacts on the organization to its way of thinking Then it moves those external stakeholders to ..<p><a href=http://articleslash.com/12358>Link to the original site</a></p>]]></description>
                 <link>http://www.articleslash.com/Business/Public-Relations/12358__The-Most-Important-PR-In-America.html</link>
                 <pubDate>Fri, 28 Jan 2005 18:00:00 -0500</pubDate>
                 <guid>http://www.articleslash.com/Business/Public-Relations/12358__The-Most-Important-PR-In-America.html</guid>
               </item>

               <item>
                 <title><![CDATA[Managers and PR One Thing Is Clear]]></title>
                 <category><![CDATA[Public-Relations]]></category>
                 <category><![CDATA[Business]]></category>
                 <description><![CDATA[As a business non profit or association manager you have a clear choice when you set up your public relations Arrange your resources to generate a variety of product and service plugs on radio and in newspapers and in magazines Or use a broader more comprehensive and workable public relations blueprint to alter key ..<p><a href=http://articleslash.com/12357>Link to the original site</a></p>]]></description>
                 <link>http://www.articleslash.com/Business/Public-Relations/12357__Managers-and-PR-One-Thing-Is-Clear.html</link>
                 <pubDate>Fri, 28 Jan 2005 18:00:00 -0500</pubDate>
                 <guid>http://www.articleslash.com/Business/Public-Relations/12357__Managers-and-PR-One-Thing-Is-Clear.html</guid>
               </item>

               <item>
                 <title><![CDATA[Managers Which PR Is Right For You]]></title>
                 <category><![CDATA[Public-Relations]]></category>
                 <category><![CDATA[Business]]></category>
                 <description><![CDATA[An effort built around a string of print and broadcast exposures Or a public relations initiative that delivers results far beyond simple publicity tactics Namely real behavior change among your most important outside audiences leading directly to reaching your objectives Achieved incidentally by persuading ..<p><a href=http://articleslash.com/12353>Link to the original site</a></p>]]></description>
                 <link>http://www.articleslash.com/Business/Public-Relations/12353__Managers-Which-PR-Is-Right-For-You.html</link>
                 <pubDate>Fri, 28 Jan 2005 18:00:00 -0500</pubDate>
                 <guid>http://www.articleslash.com/Business/Public-Relations/12353__Managers-Which-PR-Is-Right-For-You.html</guid>
               </item>

               <item>
                 <title><![CDATA[A PR Question For Chinese Managers]]></title>
                 <category><![CDATA[Public-Relations]]></category>
                 <category><![CDATA[Business]]></category>
                 <description><![CDATA[As the practice of public relations in China continues to mature it seems appropriate to ask whether Chinese business managers tutored as they have been by European North American and other PR specialists continue to apply major public relations emphasis to print and ..<p><a href=http://articleslash.com/12319>Link to the original site</a></p>]]></description>
                 <link>http://www.articleslash.com/Business/Public-Relations/12319__A-PR-Question-For-Chinese-Managers.html</link>
                 <pubDate>Sun, 30 Jan 2005 18:00:00 -0500</pubDate>
                 <guid>http://www.articleslash.com/Business/Public-Relations/12319__A-PR-Question-For-Chinese-Managers.html</guid>
               </item>

               <item>
                 <title><![CDATA[Right PR Focus A Powerful Advantage]]></title>
                 <category><![CDATA[Public-Relations]]></category>
                 <category><![CDATA[Business]]></category>
                 <description><![CDATA[Powerful is a strong word But it fits here As a business non profit or association manager you create powerful advantage for yourself when you do something positive about the behaviors of those important outside audiences of yours that MOST affect your department division or subsidiary .<p><a href=http://articleslash.com/12314>Link to the original site</a></p>]]></description>
                 <link>http://www.articleslash.com/Business/Public-Relations/12314__Right-PR-Focus-A-Powerful-Advantage.html</link>
                 <pubDate>Sun, 30 Jan 2005 18:00:00 -0500</pubDate>
                 <guid>http://www.articleslash.com/Business/Public-Relations/12314__Right-PR-Focus-A-Powerful-Advantage.html</guid>
               </item>

               <item>
                 <title><![CDATA[How to Keep PR Working for You]]></title>
                 <category><![CDATA[Public-Relations]]></category>
                 <category><![CDATA[Business]]></category>
                 <description><![CDATA[Managers in the non profit association and business worlds need to persuade outside audiences with the greatest impact on their operations to their way of thinking And then move those external stakeholders to take actions that help their departments divisions or subsidiaries succeed But that takes a very ..<p><a href=http://articleslash.com/12303>Link to the original site</a></p>]]></description>
                 <link>http://www.articleslash.com/Business/Public-Relations/12303__How-to-Keep-PR-Working-for-You.html</link>
                 <pubDate>Sun, 30 Jan 2005 18:00:00 -0500</pubDate>
                 <guid>http://www.articleslash.com/Business/Public-Relations/12303__How-to-Keep-PR-Working-for-You.html</guid>
               </item>

               <item>
                 <title><![CDATA[Do You Really Care What People Think]]></title>
                 <category><![CDATA[Management]]></category>
                 <category><![CDATA[Business]]></category>
                 <description><![CDATA[You had better care Because what people think usually leads to predictable behaviors that can really affect your business non profit or association for better or worse Look at your employees If they believe you really don t care about them your organization s ..<p><a href=http://articleslash.com/12282>Link to the original site</a></p>]]></description>
                 <link>http://www.articleslash.com/Business/Management/12282__Do-You-Really-Care-What-People-Think.html</link>
                 <pubDate>Sun, 30 Jan 2005 18:00:00 -0500</pubDate>
                 <guid>http://www.articleslash.com/Business/Management/12282__Do-You-Really-Care-What-People-Think.html</guid>
               </item>

               <item>
                 <title><![CDATA[How PR Helps Fiercely Competitive Managers]]></title>
                 <category><![CDATA[Public-Relations]]></category>
                 <category><![CDATA[Business]]></category>
                 <description><![CDATA[Fiercely combative business non profit and association managers use every PR weapon they can lay their hands on Which means they employ strategic rapid fire print and broadcast tactics every day of their business lives Still many realize they need more than that to win the long range battle Fact is they need ..<p><a href=http://articleslash.com/12249>Link to the original site</a></p>]]></description>
                 <link>http://www.articleslash.com/Business/Public-Relations/12249__How-PR-Helps-Fiercely-Competitive-Managers.html</link>
                 <pubDate>Sun, 30 Jan 2005 18:00:00 -0500</pubDate>
                 <guid>http://www.articleslash.com/Business/Public-Relations/12249__How-PR-Helps-Fiercely-Competitive-Managers.html</guid>
               </item>

               <item>
                 <title><![CDATA[A PR Surprise for Managers]]></title>
                 <category><![CDATA[Public-Relations]]></category>
                 <category><![CDATA[Business]]></category>
                 <description><![CDATA[For those business non profit and association managers committed to PR tactics like radio and newspaper plugs it can come as a surprise to discover where public relations value REALLY lies Truth is your PR budget can deliver results far beyond such limited publicity placements For example by embracing the kind ..<p><a href=http://articleslash.com/12190>Link to the original site</a></p>]]></description>
                 <link>http://www.articleslash.com/Business/Public-Relations/12190__A-PR-Surprise-for-Managers.html</link>
                 <pubDate>Wed, 02 Feb 2005 18:00:00 -0500</pubDate>
                 <guid>http://www.articleslash.com/Business/Public-Relations/12190__A-PR-Surprise-for-Managers.html</guid>
               </item>

               <item>
                 <title><![CDATA[The Worst PR Mistakes]]></title>
                 <category><![CDATA[Public-Relations]]></category>
                 <category><![CDATA[Business]]></category>
                 <description><![CDATA[For a business non profit or association manager they could be fatal coming as they do in four bitter flavors Mistake 1 You limit your PR activity pretty much to placing product and service plugs on radio and in newspapers Mistake 2 You fail to embrace the kind of PR plan that persuades ..<p><a href=http://articleslash.com/12184>Link to the original site</a></p>]]></description>
                 <link>http://www.articleslash.com/Business/Public-Relations/12184__The-Worst-PR-Mistakes.html</link>
                 <pubDate>Wed, 02 Feb 2005 18:00:00 -0500</pubDate>
                 <guid>http://www.articleslash.com/Business/Public-Relations/12184__The-Worst-PR-Mistakes.html</guid>
               </item>

               <item>
                 <title><![CDATA[PR That Entrepreneurs Often Overlook]]></title>
                 <category><![CDATA[Entrepreneurialism]]></category>
                 <category><![CDATA[Business]]></category>
                 <description><![CDATA[If that sounds like you here s what you may be missing once the new enterprise is launched Public relations that really does something about the behaviors of those key outside audiences that most affect your new enterprise PR that uses a fundamental blueprint to ..<p><a href=http://articleslash.com/12183>Link to the original site</a></p>]]></description>
                 <link>http://www.articleslash.com/Business/Entrepreneurialism/12183__PR-That-Entrepreneurs-Often-Overlook.html</link>
                 <pubDate>Wed, 02 Feb 2005 18:00:00 -0500</pubDate>
                 <guid>http://www.articleslash.com/Business/Entrepreneurialism/12183__PR-That-Entrepreneurs-Often-Overlook.html</guid>
               </item>

               <item>
                 <title><![CDATA[Your Organization What Role PR]]></title>
                 <category><![CDATA[Public-Relations]]></category>
                 <category><![CDATA[Business]]></category>
                 <description><![CDATA[As a manager does your current business non profit or association public relations effort concern itself primarily with radio and newspaper publicity Or does it concentrate on a specialty area like financial communications or trade relations Or possibly it deals each day with sales support or government affairs Actually maybe ..<p><a href=http://articleslash.com/12175>Link to the original site</a></p>]]></description>
                 <link>http://www.articleslash.com/Business/Public-Relations/12175__Your-Organization-What-Role-PR.html</link>
                 <pubDate>Wed, 02 Feb 2005 18:00:00 -0500</pubDate>
                 <guid>http://www.articleslash.com/Business/Public-Relations/12175__Your-Organization-What-Role-PR.html</guid>
               </item>

               <item>
                 <title><![CDATA[PR What s the Point]]></title>
                 <category><![CDATA[Public-Relations]]></category>
                 <category><![CDATA[Business]]></category>
                 <description><![CDATA[Here s the point people act on their own perception of the facts before them which leads to predictable behaviors about which something can be done When we create change or reinforce that opinion by reaching persuading and moving to desired action the very people whose behaviors affect ..<p><a href=http://articleslash.com/12172>Link to the original site</a></p>]]></description>
                 <link>http://www.articleslash.com/Business/Public-Relations/12172__PR-What-s-the-Point.html</link>
                 <pubDate>Wed, 02 Feb 2005 18:00:00 -0500</pubDate>
                 <guid>http://www.articleslash.com/Business/Public-Relations/12172__PR-What-s-the-Point.html</guid>
               </item>

               <item>
                 <title><![CDATA[Why PR is a Vital Force]]></title>
                 <category><![CDATA[Public-Relations]]></category>
                 <category><![CDATA[Business]]></category>
                 <description><![CDATA[Because it can alter individual perception and lead to changed behaviors Something of profound importance to businesses non profits and associations who can sink or swim on how well they employ this crucial dynamic Consider this simple blueprint that gets everyone working towards the same external audience behaviors insuring ..<p><a href=http://articleslash.com/12139>Link to the original site</a></p>]]></description>
                 <link>http://www.articleslash.com/Business/Public-Relations/12139__Why-PR-is-a-Vital-Force.html</link>
                 <pubDate>Fri, 04 Feb 2005 18:00:00 -0500</pubDate>
                 <guid>http://www.articleslash.com/Business/Public-Relations/12139__Why-PR-is-a-Vital-Force.html</guid>
               </item>

               <item>
                 <title><![CDATA[What Many PR Users Ignore]]></title>
                 <category><![CDATA[Public-Relations]]></category>
                 <category><![CDATA[Business]]></category>
                 <description><![CDATA[Simply that the behaviors of their most important outside audiences rank pretty low on their list of things to worry about And this despite the reality that properly cared for those behaviors can affect whether or not those managers achieve their managerial objectives .<p><a href=http://articleslash.com/12137>Link to the original site</a></p>]]></description>
                 <link>http://www.articleslash.com/Business/Public-Relations/12137__What-Many-PR-Users-Ignore.html</link>
                 <pubDate>Fri, 04 Feb 2005 18:00:00 -0500</pubDate>
                 <guid>http://www.articleslash.com/Business/Public-Relations/12137__What-Many-PR-Users-Ignore.html</guid>
               </item>

               <item>
                 <title><![CDATA[Public Relations 8 Fix Factors]]></title>
                 <category><![CDATA[Public-Relations]]></category>
                 <category><![CDATA[Business]]></category>
                 <description><![CDATA[I say to business non profit and association managers a key part of your job description is or should be do everything you can to help your organization s public relations effort as it strives to persuade important outside stakeholders to your way of thinking Especially when ..<p><a href=http://articleslash.com/12136>Link to the original site</a></p>]]></description>
                 <link>http://www.articleslash.com/Business/Public-Relations/12136__Public-Relations-8-Fix-Factors.html</link>
                 <pubDate>Fri, 04 Feb 2005 18:00:00 -0500</pubDate>
                 <guid>http://www.articleslash.com/Business/Public-Relations/12136__Public-Relations-8-Fix-Factors.html</guid>
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